Founded in 2025 by TOM XU, Kuding brings 7+ years of heat pump expertise from industry leaders Midea and Newenergy — delivering affordable heating solutions for a greener world.
Founder & Chief Executive Officer
Moving forward with pragmatism, creating real value. The true value of a heat pump lies in its stable and efficient performance in actual use — this is precisely where we focus all our efforts.
I began my career in the heat pump industry in 2018. From June 1, 2018 to August 5, 2022, I served at Midea China, where I was responsible for heat pump R&D and sales. From September 1, 2022 to December 5, 2025, I joined Newenergy China, continuing to focus on heat pump technology development and market expansion.
After leaving Newenergy, I founded KUDING with a clear mission: to leverage my extensive experience in the heat pump industry to provide affordable, high-quality heat pump products for end-users and small-to-medium installers worldwide.
KUDING maintains stock in China with a minimum order quantity of just 1 unit. Recognizing that many European and global end-users and small installers lack import qualifications, we offer sea freight DDP (Delivered Duty Paid) services — customs clearance and tax included, delivered directly to your door. This lowers the barrier to heat pump adoption and expands clean energy access.
Moving forward with pragmatism, creating real value. I look forward to collaborating with partners worldwide to promote the healthy development of the heat pump industry and contribute to clean energy adoption.
Kuding was founded by TOM XU after 7 years of experience at industry leaders Midea (2018-2022) and Newenergy (2022-2025). With deep expertise in heat pump R&D and sales, TOM established Kuding to make quality heating solutions accessible to small installers and end-users worldwide.
Starting with a single model of pool heat pump, we grew through relentless R&D investment, listening carefully to customer feedback, and partnering with world-class component suppliers. Today, Kuding products are installed in over 50 countries, helping families and businesses reduce their carbon footprint and energy bills simultaneously.
We believe the energy transition doesn't have to be expensive or complicated. Our mission is to make premium heat pump technology simple, reliable, and affordable for everyone.
Every product is designed, tested, and validated to exceed international standards.
Low-GWP refrigerants, recyclable materials, and energy-efficient design in every unit.
We don't just sell heat pumps — we build long-term partnerships backed by world-class support.
6% of annual revenue reinvested into R&D to stay ahead of evolving market needs.
Three pillars guide everything we do at Kuding.
To deliver the world's most efficient, reliable, and user-friendly heat pump systems — making sustainable heating accessible to homes and businesses globally.
A world where every building is heated and cooled by renewable energy. We aim to install 1 million heat pump units by 2030, displacing over 2 million tonnes of CO₂ annually.
Integrity in everything we say and build. Innovation as a daily habit. Sustainability as a non-negotiable standard. Partnership with customers and the planet.
Key milestones in TOM XU's heat pump career leading to the founding of KUDING.
June 1, 2018 — TOM XU began his heat pump career at Midea, one of China's leading appliance manufacturers. Responsible for heat pump R&D and sales, gaining deep expertise in cutting-edge technology and market applications.
September 1, 2022 — Continued heat pump R&D and sales at Newenergy, a specialist in new energy solutions. Further expanded industry experience and technical knowledge in the rapidly growing clean energy sector.
December 5, 2025 — After 7 years at industry leaders, TOM XU founded KUDING with a clear mission: leverage his extensive experience to provide affordable heat pumps with MOQ 1 unit and DDP door-to-door service, making clean energy accessible to small installers and end-users worldwide.
Every Kuding product is rigorously tested and certified by the world's most respected testing and certification bodies.
Independently tested and certified by TUV Rheinland for safety, performance, and durability.
Full CE compliance across all product lines — meeting European safety, health, and environmental requirements.
Energy Star qualified models available for US and Canadian market installations with maximum rebate eligibility.
ISO 9001:2015 certified quality management system ensuring consistent product quality at every stage of manufacturing.
Full compliance with EU Ecodesign and Energy Labelling Regulation (EU) 2021/341 for heat pumps.
MCS certified units for UK market — qualifying customers for the Boiler Upgrade Scheme (BUS) grant up to £7,500.
Experienced leadership driving KUDING's mission to make clean energy accessible worldwide.
7+ years at Midea and Newenergy. Founded KUDING in 2025 with a mission to provide affordable heat pumps with MOQ 1 unit and DDP door-to-door service.
We source key components from industry-leading manufacturers and develop our own control systems to ensure optimal performance and reliability.
Whether you're a homeowner, installer, or distributor — we'd love to hear from you. Get in touch with our team today.