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Built on Innovation,
Driven by Sustainability

Founded in 2025 by TOM XU, Kuding brings 7+ years of heat pump expertise from industry leaders Midea and Newenergy — delivering affordable heating solutions for a greener world.

TOM XU - Founder & CEO of Kuding Heat Pump
Est. 2025 Industry Leader

TOM XU

Founder & Chief Executive Officer

Moving forward with pragmatism, creating real value. The true value of a heat pump lies in its stable and efficient performance in actual use — this is precisely where we focus all our efforts.

I began my career in the heat pump industry in 2018. From June 1, 2018 to August 5, 2022, I served at Midea China, where I was responsible for heat pump R&D and sales. From September 1, 2022 to December 5, 2025, I joined Newenergy China, continuing to focus on heat pump technology development and market expansion.

After leaving Newenergy, I founded KUDING with a clear mission: to leverage my extensive experience in the heat pump industry to provide affordable, high-quality heat pump products for end-users and small-to-medium installers worldwide.

KUDING maintains stock in China with a minimum order quantity of just 1 unit. Recognizing that many European and global end-users and small installers lack import qualifications, we offer sea freight DDP (Delivered Duty Paid) services — customs clearance and tax included, delivered directly to your door. This lowers the barrier to heat pump adoption and expands clean energy access.

Moving forward with pragmatism, creating real value. I look forward to collaborating with partners worldwide to promote the healthy development of the heat pump industry and contribute to clean energy adoption.

7+ Years Experience
MOQ 1 Unit Minimum
DDP Door to Door
🏭
7+
Years Experience

From a Small Workshop to a Global Brand

Kuding was founded by TOM XU after 7 years of experience at industry leaders Midea (2018-2022) and Newenergy (2022-2025). With deep expertise in heat pump R&D and sales, TOM established Kuding to make quality heating solutions accessible to small installers and end-users worldwide.

Starting with a single model of pool heat pump, we grew through relentless R&D investment, listening carefully to customer feedback, and partnering with world-class component suppliers. Today, Kuding products are installed in over 50 countries, helping families and businesses reduce their carbon footprint and energy bills simultaneously.

We believe the energy transition doesn't have to be expensive or complicated. Our mission is to make premium heat pump technology simple, reliable, and affordable for everyone.

🎯 Precision Engineering

Every product is designed, tested, and validated to exceed international standards.

🌎 Environmental Commitment

Low-GWP refrigerants, recyclable materials, and energy-efficient design in every unit.

🤝 Customer Partnership

We don't just sell heat pumps — we build long-term partnerships backed by world-class support.

🔩 Continuous Innovation

6% of annual revenue reinvested into R&D to stay ahead of evolving market needs.

Mission, Vision & Values

Three pillars guide everything we do at Kuding.

🎯

Our Mission

To deliver the world's most efficient, reliable, and user-friendly heat pump systems — making sustainable heating accessible to homes and businesses globally.

🔭

Our Vision

A world where every building is heated and cooled by renewable energy. We aim to install 1 million heat pump units by 2030, displacing over 2 million tonnes of CO₂ annually.

💡

Our Values

Integrity in everything we say and build. Innovation as a daily habit. Sustainability as a non-negotiable standard. Partnership with customers and the planet.

From Industry Expert to Entrepreneur

Key milestones in TOM XU's heat pump career leading to the founding of KUDING.

2018

Started at Midea China

June 1, 2018 — TOM XU began his heat pump career at Midea, one of China's leading appliance manufacturers. Responsible for heat pump R&D and sales, gaining deep expertise in cutting-edge technology and market applications.

2022

Joined Newenergy China

September 1, 2022 — Continued heat pump R&D and sales at Newenergy, a specialist in new energy solutions. Further expanded industry experience and technical knowledge in the rapidly growing clean energy sector.

2025

Founded KUDING

December 5, 2025 — After 7 years at industry leaders, TOM XU founded KUDING with a clear mission: leverage his extensive experience to provide affordable heat pumps with MOQ 1 unit and DDP door-to-door service, making clean energy accessible to small installers and end-users worldwide.

Certified to Global Standards

Every Kuding product is rigorously tested and certified by the world's most respected testing and certification bodies.

🎯

TUV Rheinland

Independently tested and certified by TUV Rheinland for safety, performance, and durability.

🇪🇺

CE Marking

Full CE compliance across all product lines — meeting European safety, health, and environmental requirements.

Energy Star

Energy Star qualified models available for US and Canadian market installations with maximum rebate eligibility.

🔧

ISO 9001:2015

ISO 9001:2015 certified quality management system ensuring consistent product quality at every stage of manufacturing.

🌿

ErP / Ecodesign

Full compliance with EU Ecodesign and Energy Labelling Regulation (EU) 2021/341 for heat pumps.

MCS Certification

MCS certified units for UK market — qualifying customers for the Boiler Upgrade Scheme (BUS) grant up to £7,500.

Leadership

Experienced leadership driving KUDING's mission to make clean energy accessible worldwide.

TOM XU

Founder & Chief Executive Officer

7+ years at Midea and Newenergy. Founded KUDING in 2025 with a mission to provide affordable heat pumps with MOQ 1 unit and DDP door-to-door service.

Trusted Supplier Network

We source key components from industry-leading manufacturers and develop our own control systems to ensure optimal performance and reliability.

🛠 Highly
Compressors
🏢 Panasonic
Compressors
🏢 Mitsubishi
Compressors
💧 Shimge
Pumps
💡 KUDING
Self-Developed

Let's Work Together

Whether you're a homeowner, installer, or distributor — we'd love to hear from you. Get in touch with our team today.